Collective happiness

Last night, Rio de Janeiro was even more marvellous... the entire city gathered to see the beautiful Christmas tree by the lake "Lagoa Rodrigo de Freitas"...
Measuring 82m of height (equivalent as a 27 floor building) and weighing 500 tons, it's in the Guinness Book as the highest suspended Christmas tree in the world.
Sponsored by a big bank company, this event has made the city happier for the last 11 years, being the third most important event, after New Year's eve and Carnival.
P.S - I'm itching to mention the marketing side of it... I love it, as a marketing professional, but more as a citizen, because it's an original and successful idea that brings beauty to the city, instead of visual pollution... I am glad to have it close to my place, so I'm able to admire it every day, until 2007 comes...



My photos


Ontem o Rio de Janeiro estava ainda mais maravilhoso... toda a cidade se reuniu para ver a linda árvore de natal na Lagoa Rodrigo de Freitas...
Medindo 82m de altura (equivalente a um prédio de 27 andares) e pesando 500 toneladas, ela está no Guinness Book como a mais alta árvore de natal suspensa do mundo.
Patrocinada pelo banco Bradesco, este evento vem fazendo a cidade mais feliz nos últimos 11 anos, sendo o terceiro evento mais importante no Rio, atrás apenas do Reveillon e Carnaval.
OBS - Estou me coçando para mencionar o lado marketeiro disso... Eu amo este projeto... como profissional de marketing, mas principalmente como carioca, por ser esta uma idéia original e de sucesso que traz beleza para a cidade, ao invés de poluição visual... Estou feliz em tê-la perto de casa, assim posso admirá-la todos os dias, até que chegue 2007...


Comentários

Scotsman disse…
You find night shots difficult? I think not! Looks like someone was telling a little fib. :)
6:24 PM
Tathiana Sobroza disse…
LOL... sure I do... you have no idea of how many shots I had to take to get those...
it was a hard job... but I am glad you liked them! :P
8:15 PM
Unknown disse…
certamente pra MIM TAMBEM É MUITO BOM VER A ARVORE DE NATAL ..... ACHO MUITO BOM ........ UM GRANDE EVENTO CERTAMENTE ...... PARA O RIO ..... bjs
12:57 AM
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